Our dairy products segment has some of the hardest working, diligent, and smartest people engaged in all of the broader food and beverage industry. No question our expertise in supply chain logistics, research, science, food safety, quality assurance, finance, risk management, sales, manufacturing and farming are enviable to the rest of the world. Milk is one of the most highly regulated products on the planet, more so than alcohol as alcohol is not produced in all countries of the world. The regulatory rigor surrounding dairy products i.e. milk and ingredients derived from it is quite astonishing to those in other segments of the food and beverage industry. Some of the largest food and beverage companies in the world are heavily engaged and invested in the dairy space, yet when it comes to marketing and messaging to consumers… our collective dairy industry appears in many cases, to be awkward and clumsy.