Saturday, October 20, 2018
 Cheese Products Hold Largest Share in German Dairy Market  

According to the report, "Consumer Trends in the Dairy Market in Germany, 2011", cheese is followed by milk at 22%, butter & spreadable fats 15%, yoghurt 14%, puddings/desserts 6% and cream 2%.

Among the consumers of various age groups, those above 55 years formed a major part with 36%, followed by mid-lifers, aged 45-54, at far second with 16%. At 6.7%, tweens & early teens of 10-15 years were the least consumers of dairy products.

Female consumers had a marginal lead over males with 53%, while the urban-rural divide was 64-36%.

Indulgence was the most influencing trend for the consumption of dairy products, at 47.8%; better value for money at 31.5% came next.

The affluent consumers held a major share at 35%, while the highly affluent held the least at 10.8%.

Consumers educated up to the upper secondary level consumed more dairy products than those at other education levels, at 29%. Post graduates were the least contributors at 2.4%.

Individuals having more than seven hours of leisure time a day held 40% market share while those with less than an hour formed only 3.8%. The consumption, however, was not proportionate to the leisure time available, as the time poor and time pressed consumers, with one to five hours spare time, held 21% each.

Source: Food Business Review

Posted on Wednesday, October 31, 2012 (Archive on Wednesday, November 07, 2012)
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