Friday, October 19, 2018
 Arla Foods Ingredients to Launch Protein Water Beverage Concept  

Scandinavian dairy producer, Arla Foods Ingredients is set to unveil a new protein water beverage concept in November at the Food Ingredients Europe 2013 show. Protein Water contains a high quality whey protein isolate and has been developed as a prototype product which will be pitched to key soft-drink companies.

Each 500ml bottle of Protein Water contains 25 percent of the recommended daily intake of protein and can be enhanced with vitamins and minerals to appeal to varied target markets.

Business development manager for health & performance at Arla Foods Ingredients, Peter Schouw Andersen said the product will be well positioned to cater to the ever growing popularity of dairy protein.

“The attraction of protein as an ingredient has broadened among consumers." Once the domain of hardcore sports and workout enthusiasts, dairy protein is now seen as a wholesome and nutritious ingredient sought out by mainstream consumers – something the success of Greek yoghurt has testified to. Our Protein Water concept has been created to show soft drinks companies how they can tap into this market and reap the rewards,” said Schouw Andersen.

Source: Food Magazine


Posted on Monday, October 28, 2013 (Archive on Monday, November 04, 2013)
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