Monday, July 16, 2018
 3-A SSI Issues Guidance on Commercial Display of The 3-A Symbol  
3-A Sanitary Standards, Inc. (3-A SSI) has released special guidance for marketers of equipment built to 3-A Sanitary Standards on the proper display of the 3-A Symbol.  The guidance is intended to provide practical advice for equipment marketers, such as representatives and distributors and others, on the promotion of 3-A Symbol licensed equipment.
 
According to 3-A SSI Executive Director, Tim Rugh, “The ‘3-A’ brand holds a clear marketing advantage to reach customers of dairy and food processing equipment.  We want to make sure the use of the mark is consistent with the trademark requirements and the interests of all stakeholders who share a common interest in sanitary equipment design.”
 
With its wide recognition and acceptance, the 3-A Symbol is often featured by marketers to help make customers aware that such licensed equipment conforms to a 3-A Sanitary Standard.  The 3-A SSI guidance provides specific suggestions on how the 3-A Symbol can be used to help promote the sales of 3-A Symbol licensed equipment.

A copy of the guidance is available on the 3-A SSI web site with information about the 3-A Symbol at http://www.3-a.org/symbol/about.html or go directly to http://www.3-a.org/symbol/distributor_guidelines.doc.  

Source: 3-A Sanitary Standards, Inc.


Posted on Monday, April 20, 2009 (Archive on Monday, April 27, 2009)
Posted by bsutton@adpi.org  Contributed by bsutton@adpi.org
Return