Monday, November 12, 2018
 Designer Whey Announces Retail Deal - Dairy Reporter  

US-based manufacturer Designer Whey says it will be working with retailer General Nutrition Centers (GNC) to step up distribution of its products in the country.

The company, which as it name suggests designs products derived from whey, says that products ranges, such as its high protein fruit flavored beverages, will now be available in 25000 GNC stores worldwide.

Group chief executive officer David Jenkins say that the launch of two new brands including the Protein Blitz and the Designer Whey beverage at GNC stores would be a significant boost for whey-based products.

"Whether dieting or gaining, GNC customers can discover great tasting whey protein products to use for their daily weight management and to increase the benefit of their workouts," he claimed.

Posted on Friday, May 23, 2008 (Archive on Friday, May 30, 2008)
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