Friday, November 16, 2018
 New Water Drink Containing WPI Promotes Satiety  

A recent study of product launches in the Asia-Pacific region conducted by Datamonitor's Product Launch Analytics highlighted WH2Ole, a line of functional water drinks available in New Zealand, which are said to aid the feeling of fullness. The drink contains 5 grams of protein, including whey protein isolate, and 1.5 grams of fiber per 500ml serving. 

The drink’s satiety effect depends on an ingredient called ClearProtein which is a whey protein isolate developed at the Fonterra Research Center in Palmerston North, New Zealand.

Although researchers identify Asia-Pacific as a region of product innovation, they believe it still lags behind developed northern economies. “16 percent of the innovations identified by in 2009 were distributed in AP (Asia Pacific), compared with 19 percent in Europe and 63 percent in North America,” Pereira told

Source: Nutra Ingredients

Posted on Friday, June 25, 2010 (Archive on Friday, July 02, 2010)
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